WalMart eliminates stitchery department

I happened to be looking at the DMC web site this evening and saw this news update from the embroidery floss company:

We would like to advise you that Wal-Mart is discontinuing the stitchery department in all their stores. As a result, you will no longer be able to purchase either DMC or other stitchery products at your local Wal-Mart. While this decision by Wal-Mart unfortunately impacts their needlecraft customers, DMC remains committed to providing fine threads and related products to the needlecraft community.

DMC products will remain available at retail outlets nationwide. We encourage you to use our Store Locator, located at the top of this page, to find retail shops that are most convenient for you. We will continue to update our website on a regular basis as new stores are added to our retail network.

As always, we encourage your feedback and suggestions. Please feel free to email us at:

Craft Trends reported this back in July, but it looks like all of the “stitchery” products will be gone by this fall.

Now, I’ve never purchased craft supplies at WalMart, but the decision to remove their stitchery department is very interesting.

Make sure to check out DMC’s web site, linked above, to fill out a survey to help the company gain insight on this.