idUnited offers conscience capitalism

As an avid Treehugger fan, I’m always excited to see new projects that aim to do more than fill up your closet. So I was really excited to learn about Michigan-based idUnited which aims to “raise money and awareness for social causes.” Collaborating with artists and designers they use a unique business model that only produces as many items as ordered. Not to mention that the first T-shirt and hoodie designs are swank.


Twenty five percent of the proceeds from this first design go to support Detroit’s 555 Gallery. You only have until February 20th to make a purchase, so hop to it!

You can follow their projects (learn about other ways to use your hard earned cash respectfully) on the idUnited blog.